A couple weeks ago, Hubby and I were wrapped up in our weekly "Lost" watching ritual (truly the only show we both are addicted to - between E! News and ESPN, we somehow meet in the middle at "Lost") and out of nowhere we were slapped by it. The dancing king mascot. The hotties stuffing phone books into their Daisy Duke shorts. The Sir-Mix-a-Lot (he’s a rapper, mom) cameo. The demoralization of a beloved cartoon character. Oh yeah, and Burger King wants us to buy kids meals.
Yeah, you know – kids and square butts. I always think of the two together. You don’t?
Actually, I should mention that we don’t use the word “butt” in our house. It’s “bottom.” That’s my mother coming out of me. Which I am fine with.
I digress. Sitting there, still slightly confused as usual by the current "Lost" storyline, and suddenly finding ourselves even more confused by the use of phone books inside shorts and Sir-Mix-a-Lot in an ad, we turned to each other with furrowed brows and asked, “Was that a commercial for a KIDS MEAL?”
As I anticipated, the next day the blogosphere was abuzz. Moms were outraged, not only at Burger King for its obvious lack of appropriateness in kid-marketing tactics, but also at Nickelodeon for offering Sponge Bob up for such a crude spot that objectifies women. I mean, if I want my toddlers to learn about objectifying women, I’d expect that kind of education from MTV or "The Girls Next Door." Not you, Nick.
And then, it happened again. Last night, a couple weeks after our first square butt encounter, we saw it again. And this time, even Hubby was perplexed: “I can’t believe they haven’t pulled that ad.”
Note to Burger King: even my testosterone-filled husband finds your kids meal ad offensive. Something is really off here.
Other folks think we should all lighten up. What do you think? Should the fact that Burger King at least got people talking be considered a win? Or, was the hype worth the associated negativity? The use of Sponge Bob and tape measures sizing up female dancers’ square tushes certainly didn’t make me think about veering my car of toddlers towards the BK drive thru. You?