Monday, April 23, 2012

When Schools Market to Moms

I recently had the pleasure of speaking to a group of PR folks who communicate to parents on behalf of their kids' school districts and it served as inspiration for my next post at, which I hope you'll check out and comment on! Remember that it's not just brands trying to capture moms' attention, but schools, churches, non-profits, libraries, civic organizations, and all those places where a cash register may or may not exist. And there is most definitely room for improvement, even in the absence of commerce.

What do you think schools do best when it comes to communicating with Mom? What should they change? Come on, this class is in session!

Thursday, April 12, 2012

Not Exactly How it Happens

Sitting in the comfy chair in his room, Reid and I got completely off-topic in our pre-bedtime-stories conversation.

Him: "Mommy, I want a dog. A dog and a baby."

Me: "You want a dog AND a baby?"

Him: "Yes, I love babies. I want Henry's baby."

Me: "You want Baby Margo to be yours?"

Him: "Yes."

Me: "You take good care of Baby Margo."

Him: "Yes. I say, (in his best baby voice) 'Hiiieee Baby Maaaahhhgooooo!'"

Me: "Well I don't think we can get baby Margo."

Him: "We can buy our own baby."

Me: "You want to go buy a baby from the store?"

Him: "Yes. Like Aunt Sara buyed Margo."

Me: "Where do you think Aunt Sara bought Margo?"

Him: "I don't know. Where do you buy babies?"

Me: "Do you think I bought you at the store? Remember how we talked about how God put you in my belly? Maybe you should talk to God about it."

Him: "I'll go talk to God and he would put a baby in my belly? I don't want a baby in my belly!"

Me: "Well I'm glad we've cleared that up! And now on to the books!"