I have long believed I am a psychologist or sociologist trapped in a PR gal's body. Or perhaps it's just that I was drawn to a career in marketing comms because I am so fascinated by how marketing can make people believe and even do things they may not have believed or done otherwise. Behavioral psychology. And maybe that's also why since college I have had a thing about gender-based targeting.
Check out my
latest post at ModernMom.com, where I (probably not very popularly) discuss what I see as an big miss (though in fairness I think it was inadvertent) by a toy brand trying to debunk the myth that only boys should like engineering. I just don't like the approach this particular brand *coughGoldieBloxcough* took.
Do you agree? Disagree? Tell me about it.
