I realize if you are not in PR or integrated marketing communications, it's hard to understand what it is I do in this job of mine (hi, honey!), though I can assure you it has nothing to do with saving lives (though occasionally we help people better understand their pharmaceutical options and nutritional choices) or even getting names on VIP lists (though occasionally we work with people you may have heard of to tell people in the media about why our clients' products are awesome).
The most fun part of my job is the social side, particularly when moms are involved. And yes, I realize that is still not defining much so check out my interview in today's Mashable (Mom, that's the Wall Street Journal of the social media industry), where I am thrilled to be sharing my points of view on what social media engagement is, how social media has changed our industry and how we measure whether or not our efforts are making an impact.
It might help. A little? (Okay, yes I have met Lindsay Lohan. And no, there was absolutely nothing special about it.)