Monday, December 9, 2013

When Girl-Power Marketing Accidentally Does the Opposite

I have long believed I am a psychologist or sociologist trapped in a PR gal's body. Or perhaps it's just that I was drawn to a career in marketing comms because I am so fascinated by how marketing can make people believe and even do things they may not have believed or done otherwise. Behavioral psychology. And maybe that's also why since college I have had a thing about gender-based targeting.

Check out my latest post at ModernMom.com, where I (probably not very popularly) discuss what I see as an big miss (though in fairness I think it was inadvertent) by a toy brand trying to debunk the myth that only boys should like engineering. I just don't like the approach this particular brand *coughGoldieBloxcough* took.

Do you agree? Disagree? Tell me about it.

3 comments:

Mindee Forman said...
This comment has been removed by the author.
Mindee Forman said...

Hi Liz,

Thanks for the thoughts. My take on the GoldieBlox message was more disgust with the fact that the pink princess-y type toys were the ONLY options currently being marketed to girls. I don't think they see anything wrong with those toys per se, but the girly-girl is not the only type of girl and there should be other options for other types. Just a bit of a different angle.

Hope you're well!

Best,

Mindee

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