My two-year-old has met a milestone -- he has bestowed a name upon my mother: "Mimi." She, of course, is thrilled to have finally been "named." For two years we've all been wondering, "What will they call her?" We've referred to her as "Grammy" but apparently that didn't stick. Or, he decided it wasn't the right fit. "Mimi" it is. So my two-year-old already knows something about branding. As a marketer, I couldn't be prouder.