I recently had the pleasure of speaking to a group of PR folks who communicate to parents on behalf of their kids' school districts and it served as inspiration for my next post at ModernMom.com, which I hope you'll check out and comment on! Remember that it's not just brands trying to capture moms' attention, but schools, churches, non-profits, libraries, civic organizations, and all those places where a cash register may or may not exist. And there is most definitely room for improvement, even in the absence of commerce.
What do you think schools do best when it comes to communicating with Mom? What should they change? Come on, this class is in session!