Thursday, February 19, 2009

Getting Your Groove On … in the Bathroom

It’s the newest dance craze sweeping the nation…er, uh, I mean it’s the newest marketing campaign aimed at moms of toddlers on that cusp of being ‘bid kids.’

And I can’t help but take note as one such mom in the throws of getting all jump-up-and-down-clapping-and-woo-hooing excited about peeing on the potty. Yes, I’m in that motherhood stage where talking about peeing and pooping is not only appropriate, but sometimes very exciting.

And what does this have to do with a dance craze? Oh yes, back to that.

Now, Kimberly-Clark, the maker of Pull-Ups training pants, which we use, has invented the “Potty Dance,” designed to get toddlers and moms dancing all Macarena-esque in hopes it will create a “ritual” that helps support that quest for big-kid-hood.

I wonder what those focus groups were like.

Just in case you don’t have enough to ‘teach’ your little one with regards to how this whole potty thing works, throwing some choreography in the mix is actually going to help. So the folks at Kimberly-Clark believe. What do you believe?

1 comment:

Our European adventure... said...

The Dora "We did it" song works best in our house.